Realtors Key to Your Success
Conversions often occur at the point of the home transaction, and you want to make sure you're a part of the conversation. Having no relationships will keep you on the outside of the deal and won't allow you to positively influence the outcome. The right relationships within your real estate community will earn you referrals and will give you first crack at new home buyers. The real estate office is the place where the rubber meets the road when it comes to prospective home buyers making big decisions about oilheat. Why Focus on Realtors?
Read on for some insights about how you can get the Realtors in your community on your side. I've also been on the other side, developing marketing and communications support from the corporate office of one of the largest real estate chains, and I've seen an awful lot about how Realtors act and think. I've spent the better part of my career working on oilheat outreach programs targeted at Realtors. I just spent a week at the Triple Play Realtor Convention in Atlantic City as a representative for the NORA-funded Partnership for Realty and Oilheat Success (PRO$) program for FMANJ, and I saw first-hand just how much opportunity there is for dealers who can cultivate Realtors and turn them into supporters of not only oilheat, but of their individual companies.
Realtors can help you acquire new accounts, defend your existing customer base and position yourself as the energy expert in your community. The real estate community in your service area represents a huge opportunity for you.
Read on for some insights about how you can get the Realtors in your community on your side. I've also been on the other side, developing marketing and communications support from the corporate office of one of the largest real estate chains, and I've seen an awful lot about how Realtors act and think. I've spent the better part of my career working on oilheat outreach programs targeted at Realtors. I just spent a week at the Triple Play Realtor Convention in Atlantic City as a representative for the NORA-funded Partnership for Realty and Oilheat Success (PRO$) program for FMANJ, and I saw first-hand just how much opportunity there is for dealers who can cultivate Realtors and turn them into supporters of not only oilheat, but of their individual companies.
Realtors can help you acquire new accounts, defend your existing customer base and position yourself as the energy expert in your community. The real estate community in your service area represents a huge opportunity for you.
